How to Dominate Google’s Local Search Results

Did you know that nearly 50 percent of Google searches are for local businesses?

If you run a small business, you might be wondering what you can do to get your website included in local search results. Luckily, this guide will teach you everything you need to know.

Read on for some essential search engine optimization (SEO) practices you can implement today.

Add a Location Page

Start by adding a location page to your website. Better yet, if you have multiple locations, add a separate page for each one.

This increases your business’s chances of ranking when people in the area perform local searches.

Claim and Update Google My Business

If you haven’t already claimed your free Google My Business page, do that right now.

Once you’ve claimed it, update it on a regular basis. This means adding photos to showcase what’s going on at your business. Provide updates on things like operating hours and new products that you have available, too.

The more you update your page, the easier it is to show that your business is relevant, attract more local customers, and boost online visibility. 

Be More Consistent

When you’re adding location information to different platforms (your website, your Google My Business Page, your Facebook and Instagram bios, etc.), make sure you’re consistent.

You need to do more than just put the same phone number and address on each platform. You also need to make sure you’re writing it in the exact same way.

Remember, search engines reward consistency. This also helps your business to look more official. 

Get More Reviews

Reviews are a great way to build up your business’s credibility and get more people interested in seeing what you have to offer.

If it’s been a while since you got new reviews, don’t be afraid to ask for more online reviews from your customers. Put out calls for them on social media, or put up a sign in your store asking people to leave a positive review.

Use Local Keywords

Optimize your content with local keywords. For example, “hairstylist in Denver” or “massage therapist in Chicago.”

Think about the kinds of terms people will be typing in when they’re looking for businesses like yours. Then, include them — in a natural way, of course — in the copy for your web pages and blog posts.

Work with a Professional

If you’re still feeling daunted by the concept of local SEO and want to learn more about showing up in local search rankings, consider reaching out to a professional.

Contact an SEO agency that specializes in local SEO. They’ll work with you to create and implement an effective plan that helps you reach your target audience and see great results.

Conquer Local Search Results Today

The concept of local SEO might seem a bit intimidating at first. If you keep these tips in mind, though, you’ll have a much easier time leveling up your digital marketing strategy and achieving a higher ranking in local search results.

For more tips on digital marketing for local businesses, check out some of the other local search articles on our blog today.